{"id":1687,"date":"2023-10-02T13:51:01","date_gmt":"2023-10-02T11:51:01","guid":{"rendered":"http:\/\/dialogcommunication.dk\/?p=1687"},"modified":"2023-10-02T16:50:00","modified_gmt":"2023-10-02T14:50:00","slug":"the-importance-of-subtitling","status":"publish","type":"post","link":"http:\/\/dialogcommunication.dk\/index.php\/2023\/10\/02\/the-importance-of-subtitling\/","title":{"rendered":"The importance of subtitling"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

The importance of audiovisual translation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t
<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0By L\u00eddia Mello<\/h3>

Language serves among others, for people to communicate and connect, to express different cultures, identities and histories.<\/h3>

The audiovisual translation deals with sounds and images, making accessible to a wider audience films made in different languages. In addition, it favors people’s learning and understanding of certain subjects, as well as assists companies and clients in negotiations and acquisition of products. Therefore, it is used in films, TV shows, theater, advertising, video games, internet videos, institutional, corporate, informative and educational videos, and softwares, in cultural areas and others.<\/h3>

Translation for subtitling<\/strong><\/h3>

Translation for subtitling, in turn, moreover making films and videos accessible in various languages, enables the digital inclusion of people with hearing impairments and the democratization of diverse audiovisual content – whether over the internet, on social networks, on streaming platforms, or on TV, from the school to the business environment, or at home, by cell phone or computer. This feature is widely used in movies and is a powerful tool in understanding a language you don’t understand.<\/h3>

This kind of work requires linguistic, technical and cultural skills, and competencies of the translator, who must have knowledge of research tools and preferably also of the cinematographic language. This type of professional should also know about grammatical domain, the structure of the different languages, the subjects to be translated, how to use specific software<\/em>, the different subtitle formats (srt, sub, etc.), respect the technical norms, such as character division by line, timing<\/em>, synchronization, and understand quality standards. Nonetheless, it is important for a translator to comply with the requirements of the international audiovisual market, for example, Netflix, which has specific rules.\u00a0<\/h3>

For a good understanding and adequacy of what is translated, furthermore\u00a0 being detailed, agile and careful, the translator must adapt the pace of the film and rhythms of speech in the act of translation, without losing the meaning of what is being said. And it is desirable that the translator knows how to revise well what has been translated.<\/h3>

The use of subtitling on social media<\/strong><\/h3>

Although social networks, such as YouTube<\/em> and Instagram<\/em> (IGTV), which are widely accessible references to the public, offer the automatic or manual video subtitling feature, many users and some companies are unaware of these functionalities. However, this feature still has many translation errors, usually made by machines, and need to be reviewed by a professional subtitling translator.<\/h3>

The social function of translation for subtitling<\/strong><\/h3>

Translation for subtitling contributes to the social function of companies, NGOs and public institutions, since subtitles serve to communicate certain information to different audiences in the world, especially in times of global crises, such as epidemics and natural disasters. In countries with dialects and expressions that vary according to region, subtitling helps in understanding various discourses and dialogues between people, through audiovisual means.<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"PHD\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

\u00a0<\/h4>

L\u00eddia Mello – Freelance Translator and Public Relations with experience also in cinema.<\/strong><\/h4>

Translate from French, Italian, Spanish and English to European PT and BR.<\/h4>

-Post-doc in Artistic\/Film Studies University of Coimbra\/Portugal.<\/h4>

-PhD in Arts\/Cinema from the School of Fine Arts, UFMG\/Brazil.<\/h4>

-Master in Letters from UFRGS \/ Brazil.<\/h4>

-Graduated in Communication \/ PR- PUCMinas.\u00a0 \u00a0 \u00a0<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

L\u00eddia has experience with translation and revision, translation and subtitling, Communication, Literature and Cinema [as a screenwriter, researcher,\u00a0 professor, speaker, author of\u00a0 the books: Do cinema de B\u00e9la Tarr, 2019 and Autoritarismos no Brasil: O cinema pol\u00edtico brasileiro contempor\u00e2neo feito por mulheres \u2013 Editora Outro Modo\/Le Monde Diplomatique PT (2022) and 3 other book chapters, one of them PhotoFilm-02 , book to be published in Berlin later this year].\u00a0<\/h4>

Mello is also a Programmer, Jury, Curator and Film Critic. She co-edited a dossier on Brazil & Contemporary Cinema for Mistral Journal\/University of Groningen; writes reviews of films made by women for the website C7NEMA;\u00a0 and is a Founding Partner and Chairman of the Fiscal Council\u00a0 of MUTIM-Association of Women Workers of Moving Images\/Portugal.<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tOrder your project!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

A import\u00e2ncia da tradu\u00e7\u00e3o audiovisual<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

                                                                                   Por L\u00eddia Mello<\/h3>\n

A linguagem serve, dentre outros, para as pessoas se comunicarem e se conectarem, para expressar diferentes culturas, identidades e hist\u00f3rias.<\/span><\/h3>\n

A tradu\u00e7\u00e3o audiovisual lida com sons e imagens, tornando acess\u00edveis filmes feitos em diferentes l\u00ednguas para um p\u00fablico mais amplo. Al\u00e9m disso, favorece o aprendizado e a compreens\u00e3o das pessoas sobre determinado assunto, auxilia empresas e clientes em negocia\u00e7\u00f5es e aquisi\u00e7\u00e3o de produtos. \u00c9, portanto, utilizada em filmes, programas de TV, teatro, propaganda, videogames, v\u00eddeos na internet, v\u00eddeos institucionais, empresariais, informativos e educativos, softwares, em \u00e1reas culturais e outros.<\/h3>\n

Tradu\u00e7\u00e3o para legendagem<\/strong><\/h3>\n

A tradu\u00e7\u00e3o para legendagem por sua vez, al\u00e9m de tornar filmes e v\u00eddeos acess\u00edveis em outras l\u00ednguas, possibilita a inclus\u00e3o digital de pessoas com defici\u00eancia auditiva e a democratiza\u00e7\u00e3o de conte\u00fados audiovisuais diversos. Seja pela internet, em redes sociais, em plataformas de streaming, ou na TV, do ambiente escolar ao empresarial, ou em domic\u00edlios, pelo celular ou computador. Esse recurso \u00e9 amplamente usado em filmes e uma poderosa ferramenta no entendimento de um idioma que n\u00e3o se compreende.<\/h3>\n

Trabalho que exige habilidade e compet\u00eancias lingu\u00edstica, t\u00e9cnica e cultural do\/a tradutor\/a. Profissional que deve ter conhecimento de ferramentas de pesquisa e de prefer\u00eancia, tamb\u00e9m da linguagem cinematogr\u00e1fica, dom\u00ednio gramatical e da estrutura das diferentes l\u00ednguas e dos assuntos a serem traduzidos, saber usar softwares <\/em>espec\u00edficos, conhecer os diferentes formatos de legendas (srt, sub, etc), respeitar as normas t\u00e9cnicas, a divis\u00e3o de caracteres por linha, timing<\/em>, sincroniza\u00e7\u00e3o e os padr\u00f5es de qualidade.<\/h3>\n

\u00c9 importante cumprir as exig\u00eancias do mercado audiovisual internacional, por exemplo, a Netflix tem regras espec\u00edficas.<\/h3>\n

Para uma boa compreens\u00e3o e adequa\u00e7\u00e3o do que se traduz, al\u00e9m de ser detalhista, \u00e1gil e cuidadoso\/a, o\/a tradutor\/a deve adequar o tempo do filme e os ritmos da fala no ato da tradu\u00e7\u00e3o sem perder o sentido do que \u00e9 dito. E \u00e9 desej\u00e1vel que saiba revisar bem o que foi traduzido.<\/h3>\n

O uso da legendagem em redes sociais<\/strong><\/h3>\n

Apesar das redes sociais, a exemplo do YouTube<\/em> e Instagram<\/em> (IGTV), refer\u00eancias de amplo acesso do p\u00fablico, oferecerem o recurso de legendagem de v\u00eddeo autom\u00e1tica ou manual, muitos usu\u00e1rios e algumas empresas desconhecem essas funcionalidades. Entretanto, este recurso ainda apresenta muitos erros de tradu\u00e7\u00e3o, em geral, feitas por m\u00e1quinas e carecem de revis\u00e3o de um profissional tradutor de legendagem.<\/h3>\n

A fun\u00e7\u00e3o social da tradu\u00e7\u00e3o para legendagem<\/strong><\/h3>\n

A tradu\u00e7\u00e3o para legendagem contribui com a fun\u00e7\u00e3o social de empresas, ONGs e institui\u00e7\u00f5es p\u00fablicas, uma vez que as legendas servem para comunicar determinada informa\u00e7\u00e3o para diferentes p\u00fablicos do mundo, principalmente, em momentos de crises globais, como epidemias e cat\u00e1strofes naturais. E em pa\u00edses com dialetos e express\u00f5es que variam de acordo com cada regi\u00e3o, a legendagem ajuda na compreens\u00e3o de variados discursos e di\u00e1logos entre as pessoas, por meio de meios audiovisuais.<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The importance of audiovisual translation \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0By L\u00eddia Mello Language serves among others, for people…<\/span><\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1687","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/dialogcommunication.dk\/index.php\/wp-json\/wp\/v2\/posts\/1687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/dialogcommunication.dk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/dialogcommunication.dk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/dialogcommunication.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/dialogcommunication.dk\/index.php\/wp-json\/wp\/v2\/comments?post=1687"}],"version-history":[{"count":10,"href":"http:\/\/dialogcommunication.dk\/index.php\/wp-json\/wp\/v2\/posts\/1687\/revisions"}],"predecessor-version":[{"id":1700,"href":"http:\/\/dialogcommunication.dk\/index.php\/wp-json\/wp\/v2\/posts\/1687\/revisions\/1700"}],"wp:attachment":[{"href":"http:\/\/dialogcommunication.dk\/index.php\/wp-json\/wp\/v2\/media?parent=1687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/dialogcommunication.dk\/index.php\/wp-json\/wp\/v2\/categories?post=1687"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/dialogcommunication.dk\/index.php\/wp-json\/wp\/v2\/tags?post=1687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}